Contemporary Advertising

The challenge of this brief was to promote acupuncture to men aged 40+. I established that male menopause is a real problem and acupuncture can seriously help with this. Simply, by personifying a croc character I could illustrate that these snappy like symptoms men convey during the male menopause can easily be fixed, with a bit of acupuncture.

After refining the idea through in-depth analysis, visual and copy iterations I was able to come to a conclusion. In addition to bringing the croc character to life through this campaign I was able to strategise where I'd position the content both OOH and online.