Feeling a bit snappy?
Acupuncture makes you happy
Background:
Men aged 40+ are often likely to become more irritable, stressed and have frequent mood swings. To some, this is labelled as the male 'men'opause. Acupuncture is a form of Chinese medicine known to calm the mind and body.
Idea:
Hyperbolic anecdote that men 40+ are synonymous with crocodiles due to their snappy nature. How to prevent the snap? Acupuncture.
Above: TV Placements and Socials
Scenario shown in TV ad of aggravated croc triggered by relatable scenarios. The solution to calm down the croc is to give him some Acupuncture.Bringing the Croc's personality to life, his socials will share information on Acupuncture and play on further familiar stressful scenarios which Acupuncture can
help with.