Partnership with Land Rover Discovery and Marie Claire, Country Life and Homes&Gardens.
Over a year-long project, from pre-sale to post-production. My role was pivotal within this partnership. Not only was I the design lead across pre-sale but also a key contributor for content ideas. Overall, my part was crucial to the winning of this partnership.
Invented core social series concept What's In My Boot. Adopted across multi-editorial brands and the social franchise is being continued editorially post Land Rover Discovery campaign.
Examples of branded content created below. Ranging from editorial content surrounding What's In My Boot on Marie Claire to delivering a special print supplement, on Country Life.
Marie Claire x WIMB Content
Social videos positioned on Marie Claire with x2 different narratives/talent.
What's In My Boot Platinum Article x Marie Claire
Platinum advertorial centered around What's In My Boot. Designed on Ceros.
Link to article here on Marie Claire
Country Life 'Summer of Discovery' (Live) Advertorial
Commissioned illustrator collaborated with Country Life x Land Rover Discovery. Designed gatefold supplement included within Country Life issue.
Below: Pitch proposal response (pre-sale)
ALL PROJECTS HERE, CLICK THUMBNAILS TO VIEW
