Partnership with Land Rover Discovery and Marie Claire, Country Life and Homes&Gardens.
Over a year-long project, from pre-sale to post-production. My role was pivotal within this partnership. Not only was I the design lead across pre-sale but also a key contributor for content ideas. Overall, my part was crucial to the winning of this partnership.
Invented core social series concept What's In My Boot. Adopted across multi-editorial brands and the social franchise is being continued editorially post Land Rover Discovery campaign.
Involved across the whole creative process.
Marie Claire x WIMB Content
Social videos positioned on Marie Claire with x2 different narratives/talent.
What's In My Boot Platinum Article x Marie Claire
Platinum advertorial centered around What's In My Boot. Designed on Ceros.
Link to article here on Marie Claire